Agentic analytics

Wake to answers, not dashboards.

HuMun is a senior data analyst that never sleeps: an AI agent with ten‑plus years of judgment built in, watching your site, store, and ad data around the clock. Every morning it tells you what changed, why, and what to do about it. No dashboards to decode. No analyst to hire.

Google Analytics hands you charts. You're still stuck being the analyst.

Why free analytics isn't free

Free tools cost the one thing you can't buy back: your time. HuMun does the analyst's job for you — reads the data, finds what matters, and tells you the move in plain English.

Meet your analyst

Ten years of experience, on duty every night.

Huginn

The analysis engine

The judgment of a veteran analyst, working around the clock. Huginn watches your traffic, sales, and funnels — and when something moves, it digs until it knows why.

  • Ask questions in plain English — "why did sales dip on Tuesday?"
  • Finds the cause behind every spike and drop, not just an alert
  • Watches ad spend, conversion, and checkout health nightly
  • No SQL, no report-building, no dashboards to learn

Muninn

The memory engine

The context a new hire takes a year to absorb. Muninn remembers your seasonality, your past incidents, and your best campaigns — so every answer accounts for your history.

  • Knows what "normal" looks like for your business specifically
  • Recalls past issues: "this looks like the March checkout bug"
  • Keeps one honest definition of every number you track
  • Your institutional memory, even as the team changes

How it works

Five minutes to set up. Two minutes a day to stay on top of everything.

01 · Connect

Plug in your tools

Link Google Analytics, Shopify, Stripe, and your ad accounts — a few clicks each. No code, no engineer, no migration.

02 · Watch

It works while you sleep

Every night, HuMun checks your numbers against what's normal for your business and investigates anything that moved — down to the cause.

03 · Decide

Read your morning brief

A short note in your inbox or Slack: what changed, why, and the suggested move. Skim it with your coffee, then get back to running the business.

The morning brief

Every day starts with answers

No dashboards, no digging. The three things that matter, the cause behind each, and what to do — with the evidence one click away whenever you want to check the work.

The honest comparison

Keep Google Analytics. Quit doing its job.

Google Analytics

Free — plus your evenings

  • Charts and tables you interpret yourself
  • Problems surface only if you go looking for them
  • Sees your website — not your sales and ad spend together
  • No memory of your goals — every session starts from zero
  • Built for analysts; most owners use 5% of it

HuMun

Your analyst, hired

  • Plain-English answers with the cause attached
  • Problems find you overnight, already explained
  • One picture: site + store + payments + ads
  • Remembers your business and its whole history
  • Built for owners; reads like a text from your analyst

And no, you don't have to choose: HuMun plugs into the Google Analytics you already have and reads it for you. Keep the free tool as the data source — retire yourself from the analyst job.

Why it pays for itself

The problems it catches are the ones that cost you

The checkout that broke on Friday

A site update quietly kills payments for mobile buyers. Nothing calls you about it. HuMun flags it the next morning — with the cause.

The ad campaign burning money

Spend keeps flowing to an audience that stopped converting weeks ago. Caught overnight, not in the month-end statement.

The bestseller that stalled

Your top product's page slowly stops converting. HuMun notices the trend before the revenue dip forces you to.

The traffic drop with a reason

Search ranking shift, broken link, slow page? You get the why — not just a smaller number and a bad feeling.

Start tonight

Stop guessing. Start knowing.

Connect your data in five minutes and get your first morning brief tomorrow. Free for 14 days — no card, no setup calls, cancel anytime.

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